about The iaedp foundation Marketplace
The iaedp Foundation Marketplace connects practitioners with the products, practices, and services that support their work in the eating disorders field — and connects organizations with one of the most engaged, specialized professional communities in the field.
Every listing in the Marketplace is required to offer iaedp members something beyond a standard directory entry: a discount, a free resource, an extended trial, or another form of preferential access. We built it this way so that members can trust that anything they find here is worth their time, and so that participating organizations get a real reason for members to act.
The Marketplace does not imply endorsement. The iaedp Foundation does not vet, recommend, or guarantee the products or services listed here. Inclusion means an organization has met our participation requirements — not that the Foundation has reviewed, tested, or endorsed their offering. Members are encouraged to do their own research before purchasing or engaging.
How the Marketplace Works
The Marketplace has four sections: Impact Partners, Practice Partners, Promo Partners, and Non-Profit Collaborators. Each one serves a different kind of organization and a different kind of audience.
Impact Partners and Practice Partners
The top two Marketplace placements are reserved for organizations that hold a full Impact Partnership or Practice Partnership with the iaedp Foundation. A Marketplace listing is one of the many year-round benefits included in those partnerships — it is not available as a standalone purchase. If your organization is interested in becoming an Impact or Practice Partner, contact Dawn Gannon at Dawn@iaedpfoundation.com to start the conversation.
Promo Partners
Promo Partners is the Marketplace’s open tier for general products and services that support eating disorders professionals and the practices they work in — things like continuing education, web design, virtual assistance, authors and publications, practice management tools, billing and insurance support, and similar offerings. A Promo Partner listing includes your logo, a short description, and a link to your offer, placed where members go specifically to find resources. Organizations interested in joining the Marketplace as a Promo Partner contact Dawn@iaedpfoundation.com with questions.
Marketplace Audience and Reach
Reaching the small, specialized ED professional community through general healthcare channels means paying for a large audience to find a small one. The Marketplace puts your offer directly in front of the practitioners who are already looking for what you provide. These professionals influence purchasing decisions, referral patterns, and treatment approaches within their organizations and teams. It's year-round placement in a curated resource hub that members trust, with a member-specific offer that gives them a reason to act.| Metric | Date |
|---|---|
| Website users per month | 4,800+ |
| Visitors per month to Symposium pages | 2,800+ |
| Top visitor regions | U.S., Canada, U.K., Mexico, Australia, Ireland, Germany, China, Turkey, New Zealand |
| Member professional mix | Therapists/counselors/social workers, dietitians/nutrition, executives/owners/C-suite, directors/program managers, physicians/medical, psychologists, academics/researchers, outreach/business development |
Tier Comparison at a Glance
| Impact Partner | Practice Partner | Promo Partner | |
|---|---|---|---|
| Starting Investment | $20,000+/year | $10,000+/year | $1,500/year |
| Marketplace Listing | Included, top placement | Included | Product |
| Commitment | Year-round, customized | Year-round, customized | Annual or monthly |
| Member value-add required | yes | Yes | Yes |
Tier 1: Impact Partners
Starting at $20,000/year. The highest level of year-round engagement with iaedp Foundation members, anchored by the annual Symposium.
What’s included
- Marketplace listing — top placement, included as a partnership benefit (not sold separately)
- Largest visibility, access, and participation at the Symposium
- Priority exhibit space and first choice on Symposium sponsorship elements
- Conference registration lists (opt-in only)
- Thought leadership positioning through social media and the member newsletter
- Branding and recognition on website pages, newsletter, social media, swag bag insert, and on-site meeting signage
- Conference registrations and special membership pricing for partner staff
Impact Listing Specifications
| Element | Specification |
|---|---|
| Logo | 800px wide minimum, 72–150 DPI. PNG/JPG with transparent or white background; vector (SVG/AI/EPS) welcomed in addition. |
| Feature Image | 1024 x 1024px minimum, JPG/PNG, under 3MB, minimal text with large point font on graphic. Impact tier supports a larger hero image than Practice/Promo. |
| Copy | Up to 60 words — Impact listings may run longer copy than other tiers. Must include or reference the member value-add. |
| Call to Action | 2–3 word button label (e.g., "Learn More," "Visit Now") |
| Destination URL | One primary link; a dedicated landing page is strongly preferred over a homepage; UTM link recommended |
| Note: Pricing, benefits, and Symposium elements for Impact Partners are fully customized. Contact Dawn Gannon to scope a partnership. | |
Tier 2: Practice Partners
Starting at $10,000/year. Built for treatment practices and facilities, positioning your organization as a trusted ally in the field.
What’s included
- Marketplace listing, included as a partnership benefit (not sold separately)
- Largest visibility, access, and participation at the Symposium (shared tier with Impact)
- Priority exhibit space and first choice on Symposium sponsorship elements
- Conference registration lists (opt-in only)
- Thought leadership positioning through social media and the member newsletter
- Branding and recognition on website pages, newsletter, social media, swag bag insert, and on-site meeting signage
- Conference registrations and special membership pricing for partner staff
Practice Partner Listing Specifications
| Element | Specification |
|---|---|
| Logo | 800px wide minimum, 72–150 DPI. PNG/JPG with transparent or white background; vector (SVG/AI/EPS) welcomed in addition. |
| Feature Image | 800 x 500px (3:2), JPG/PNG, minimal text with large point font on graphic, under 2MB |
| Copy | 25–35 words. Must include or reference the member value-add. |
| Call to Action | 2–3 word button label (e.g., "Learn More," "Visit Now") |
| Destination URL | One primary link; a dedicated landing page is strongly preferred over a homepage; UTM link recommended |
| Note: Pricing, benefits, and Symposium elements for Practice Partners are fully customized. Contact Dawn Gannon to scope a partnership. | |
Tier 3: Promo Partners
$1,500/year. The Marketplace’s open, self-serve tier for general products and services. The only tier purchasable on its own, without a full Symposium partnership. Contact us for current monthly or quarterly promotional pricing.
What’s included
- Logo, 20–25 word description, and link — live on iaedpfoundation.com/marketplace/
- Year-round visibility to members and website visitors
- Promotion through the member newsletter and social channels at launch
- Rolling, year-round enrollment — no application deadlines
Promo Partner Listing Specifications
| Element | Specification |
|---|---|
| Logo | 800px wide minimum, 72–150 DPI. PNG/JPG with transparent or white background; vector (SVG/AI/EPS) welcomed in addition. |
| Copy | 20-25 words. Must include or reference the member value-add. |
| Call to Action | 2–3 word button label (e.g., "Learn More," "Visit Now") |
| Destination URL | One primary link; a dedicated landing page is strongly preferred over a homepage; UTM link recommended |
Tier 4: Non-Profit Collaborators
No fee. Reserved for non-profit organizations that share the iaedp Foundation’s commitment to eating disorders awareness, prevention, research, or support, and that have signed a Memorandum of Understanding (MOU) with the Foundation.
What’s included
- Logo, description, and link in the Non-Profit Collaborators section of the Marketplace
- Year-round visibility alongside paid tiers
Specs
- Logo: same specification as Promo Partner tier (800px wide minimum)
- Description copy: flexible length, typically 25–30 words depending on space
- Participation requires a signed MOU — contact Dawn Gannon to begin that process
The Value-Add Requirement (Required for Approval, All Paid Tiers)
Every paid Marketplace listing — Impact, Practice, or Promo — must include a specific offer available exclusively to iaedp Foundation members. This is a firm requirement, not a suggestion. Listings without a qualifying member offer will not be approved, regardless of tier or partnership size.
Examples of qualifying offers
- A discount on your standard pricing (e.g., “15% off for iaedp members”)
- A free consultation, audit, or evaluation (e.g., “Free 1-hour website evaluation”)
- A complimentary resource, template, or guide not available to the general public
- An extended free trial period
What does not qualify: a general company description with no specific member benefit. A listing that simply says “we offer web design services” will be returned for revision — this applies at every tier.
Content Guidelines (All Tiers)
- Use people-first language throughout (e.g., “people with eating disorders,” not “eating disorder patients”)
- No clinical claims that aren’t substantiated; no language implying iaedp Foundation endorsement or partnership beyond the Marketplace listing itself
- Copy is reviewed and may be edited for length, tone, or compliance with these guidelines before publishing
Process & Timeline
- Promo Partner listings are accepted on a rolling, year-round basis — no application deadlines
- Impact and Practice Partnerships are scoped individually with Dawn Gannon and may involve a longer lead time given customization and Symposium planning calendars
- Submit logo, copy, and offer details directly to Dawn Gannon at Dawn@iaedpfoundation.com
- Review and approval typically takes 5 business days
- Listings go live within 2 business days following approval and payment
- Paid listings renew annually unless cancelled or otherwise arranged; you’ll be contacted before renewal to confirm your offer is still current
Important Notes
- The iaedp Foundation does not endorse any product or service listed in the Marketplace, at any tier. This disclaimer appears on the Marketplace page.
- Participation is non-exclusive — multiple organizations in the same category may be listed concurrently and in alphabetical order
- The iaedp Foundation reserves the right to decline or remove any listing determined to be misleading, inconsistent with our mission, or not in the interest of our members
Questions?
Dawn Gannon, MBA, CAE, Executive Director
Office: 800-800-8126 x9 | Cell/WhatsApp: 732-539-1350